Which Toy Most Commericalizes Childhood?
Every year our friends at the Campaign for a Commercial-Free Childhood host the TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year. They do this at the same time that the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards.
CCFC reviews thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children's play. Then they choose five finalists and ask people like you and me to vote on the worst.
Let's all pitch in to show toy manufacturers that their job is to delight, intrigue, and challenge children with their products, not indoctrinate them into corporate zombies! Cast your vote today.